In person: Simple Steps: Marketing Concepts

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Program Description


Marketing Concepts: This presentation walks the participants through marketing plans to start and build a successful business.  Emphasis will be on:

  • the value of marketing
  • branding
  • messaging
  • target markets and channels
  • positioning products and services
  • marketing methods
  • social media
  • sales


Bob Zukowski has been involved in international sales, marketing, and strategic planning for over 27 years.  His career has ranged from large corporations to his own startups.  Over the past 13 years Bob has been a hands-on entrepreneur involved with three startups.  

This is the third part of a five-week series by SCORE: Simple Steps for Starting Your Business. The events are on Tuesday nights from 6:00 to 8:30, on September 12,19 and 26; and October 3, 10. Register separately for each session you wish to attend.

Event Registration Link



The Library makes every effort to ensure our programs can be enjoyed by all. If you have any concerns about accessibility or need to request specific accommodations, please contact the Library.

Photographs & Video

Photographs and video may be taken by Library staff during this event and used for Library publicity purposes, including in print and on social media.  Please let a staff member know if you do not wish to be photographed.

Photographing, filming, or recording patrons or staff by anyone other than Library staff is prohibited without the express advance permission of the Library Director.

Thank you.