The session focuses on the importance of Business Concepts. Participants will be introduced to…
- the concepts of market need
- the importance of succinctly defining your product/service
- what is “differentiation” and why is it important to your business success
- how to identify /create your “competitive advantage” and its related benefits
- how to identify your ideal target customers.
Peter Engstrom is the founder and former COO of SCHMERSAL USA and Steute Meditech, Inc. He has been helping small and medium-size industrial firms increase their marketing effectiveness and grow sales since 1981. Other clients have included EG&G, Eaton, Opcon, Electrovert, APM Hexseal, Kollmorgen, and Panasonic. He also serves as an Adjunct Professor at Sacred Heart University’s College of Business, and as a SCORE volunteer delivering the Marketing Strategy module of its Simple Steps program.
This is the second part of a five week series by SCORE: Simple Steps for Starting Your Business. The events are on Tuesday nights from 6:00 to 8:30, on September 12,19 and 26; and October 3, 10. Register separately for each session you wish to attend.
The Library makes every effort to ensure our programs can be enjoyed by all. If you have any concerns about accessibility or need to request specific accommodations, please contact the Library.
Photographs & Video
Photographs and video may be taken by Library staff during this event and used for Library publicity purposes, including in print and on social media. Please let a staff member know if you do not wish to be photographed.
Photographing, filming, or recording patrons or staff by anyone other than Library staff is prohibited without the express advance permission of the Library Director.