Author Talk: Jimmy Tickey, Organizing to Win: The Art & Science of Running for Office

Jimmy Tickey’s Organizing to Win is a timely, practical and empowering guide for anyone who wants to make a real difference in their community. In an era of growing cynicism and deepening inequality, this book reminds us that democracy thrives when citizens engage. Whether you’re frustrated with current leadership, feel disconnected from the political process, or simply want to add your voice to the conversation, Organizing to Win provides comprehensive strategy and step-by-step tactics to get involved, manage a campaign, run for office and make life better for people.
With 20 years of experience at every level, from organizer to candidate and party leader, Tickey
demystifies the path to public service with actionable guidance. Tickey offers advice on deciding
the right level of office to pursue and determining what it will take to win that race. You’ll learn how to make your mark locally before you run, build name recognition and lay the groundwork for a campaign.

He walks you through forming your committee, creating a finance plan, and recruiting volunteers to mobilize. Jimmy’s advice on digital outreach, scheduling, and preparing for attacks will teach candidates, staff, and volunteers how to manage a campaign effectively.

Books on the Common will have copies for purchase and signing.