Megan Searfoss: The Rewarding (and Painful) Path to Opening a Business

Come hear from Megan Searfoss, owner of Ridgefield Running Company, honored as America's Best Running Store (2022) and recently honored by the Ridgefield Chamber of Commerce as the Woman of the Year, recognizing her outstanding contributions to the community and her exemplary leadership in business.

"It’s not what you sell but why you sell it. Customers who walk into Ridgefield Running Co. looking for new shoes run out with new friends, new motivations, and new reasons to move forward as well. The shoe costs money but the community that surrounds it adds the real value for the customer. Yes, when starting out, you need a business plan to make sure your concept works. But, hell yes, you need to answer why people shop at my running store, my hardware store, my clothing shop compared to the one up the street, the one at the mall, or the one online." -Megan Searfoss

Economic & Community Development Commissioner Geoffrey Morris will lead a discussion with Ridgefield Running Co. owner Megan Searfoss about her journey – from a multisport athlete and a stay-at-home mom to an athlete and mom who owns and operates three running stores and the vibrant communities that go with them. A journey that was not a direct line – but rather included failures, pivots, late-night inspirations, hard work, and a little help from friends.

Please register below.